An estimated 100 million people are enjoyed in the fashion industry and 80% of them are women.
60% of these jobs are in developing countries. In Bangladesh and Vietnam alone, Oxfam found that less than 1% of these workers were paid a living wage.
Putting money directly in the hands of women is a proven way to lift communities out of poverty. For every 1 women lifted above the poverty line, she brings another 7 people with her.
We believe strongly, and have seen first hand, how providing good jobs to those in developing countries rather than just a hand out is one of the best ways to give them ownership of their lives, giving them more options if they want to further their education, send their children to better schools, or add on to their homes.
Why the fair trade model is different: "People love to say, give a man a fish and he'll eat for a day, teach a man to fish and he'll eat for a lifetime. What they don't say is...'what would be nice is if you gave him a fishing rod.' That's the part of the analogy that's missing. I realized I needed someone in the privileged world to come to me and say, 'okay, here's what you need and here's how it works.' Talent alone would have gotten me nowhere, I needed Andrew to give me the CD writer. People say, oh that's a handout. No I still have to work to profit by it, but I don't stand a chance without it." Trevor Noah
Liz Alig was built on the idea of producing clothing ethically, as a way to empower those living in places around the world who typically have few opportunities. We partnering with small workshops around the world to produce our collections. They each have an emphasis on a hands on, slower way of production (where one person sews an entire garment from start to finish). Each group sources handwoven, natural or recycled textiles that are native to their region or are easily accessible in their local markets.